How Culture Impacts Your Employer Brand

How Culture Impacts Your Employer Brand What is the value of culture in employer branding? Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. With his intense experience working with  start-ups and high-growth companies, he knows a thing or two about importance of corporate culture. Have a listen to our chat below, keep reading for a summary and dont forget to subscribe to the Employer Branding Podcast. What is the value of culture to an employee brand? Culture is competitive advantage. Culture is intrinsically tied to competitive advantage. If a company actually wants to have a competitive advantage, it will diligently understand how to perceive, address and leverage culture to its best advantage. It has never been as important for organizations to understand their cultural advantages because its also connected to their shared purpose, and shared purpose is the reason that everyone comes into work every day. There is a great need in many businesses for this deeper sense of meaning  and shared purpose.  For a startup which doesnt have a history, past,  legacy, or structure, they have to demonstrate their viability, it needs to understand shared purpose, and the reason for everyone to be moving in the right direction. Its incredibly important for the survival of a high growth company to really get to grips and become cultural experts. Whats your  step-by-step guide to evolve culture? Step 1:   Start with the definition of it and start with the recognition, and the real acceptance of the necessity for becoming a cultural expert. So that starts with defining values. Its an easy place to start for a founder/CEO, and to ask  What do you want this startup to become? And think of it very aspirationally. Think of the core values. Theres a very topical example from  the United States. Im from San Francisco, and the Golden State Warriors (basketball team) are in the playoffs, and they have a fantastic coach who just gave an interview talking about his journey as a leader and as a coach. He was having a conversation with a more experienced coach who asked Give me one of your core values. And this coach of the Warriors, Steve Kerr, said, Joy. Great, that has to be reflected in your practices every single day. So Coach Kerr values joy just like a founder/CEO would value it. That means that joy has to be threaded through all of the elements of the company in the same way that this basketball team threads joy and their other values, which happens to be competition, compassion, and mindfulness. They weave all of these through everything that happens. So the system of this team, and of the whole organization becomes reflective of the these values. Step 2:  Is how to evolve a culture based on certain elements. I mentioned climate before and these are certain areas of climate that you can focus on. Think of the kind of environment that is going to be an embodiment of the results of the behaviours of the outcomes you want. Companies can look at areas like flexibility, which is how free are employees able to dig into their work and innovate. Areas like responsibility Many organizations talk about having a sense of responsibility among the employees but they really dont  have the command and control because theyre afraid of giving too much responsibility. Things like standards What are the standards that are set for all elements of the company? Especially as the company grows and changes over time and starts to expand, standards really have to stay fixed. Whether theyre high, medium or low, unless theyre defined, monitored and enforced to a certain degree, they will start to slip. Another one thats getting a lot of conversation right now is safety. Whats the belief of the overall safety of a company to actually have the ability to take risks, make mistakes, look foolish, and say things that dont make sense? What is that level of psychological and emotional safety? Step 3:  Test culture, and you test culture most clearly under stress. When there are inconsistencies or unfairness,  for example between groups of people who have power in a startup versus groups that dont have power. Lets say the leadership team and maybe the founding team versus everybody else. If there are two sets of rules, written or unwritten, if there are two sets of practices or two sets of treatments, that will be a real test of the actual culture, and if theres a discrepancy in how those two groups behave, thats a real problem. You have to look at how organizations face and resolve conflict. Startups are usually bad at it, they  are very fragile environments. Most startups and founders/CEOs I work with have a good degree of fear around what it is theyre doing and its a very painful process. So sometimes when theyre confronted with a problem, and theres a real conflict on the table, its very natural for them to just want to pull away from it and let it drift off to the side. Its a very natural reaction, but its just not very useful. I would say finally bad news. The healthiest environment is one where bad news can be shared. Create a culture when thats actually expected, where the assumption is when we have a problem, well get it into the open so we can do something about it. How does employer brand fit into culture? I defined a brand as a relationship, and the best relationships grow and deepen because of trust. Employer brand and the employer value proposition are relationships. An employer, or a startup should understand that its people are really the only source of its competitive advantage, because we have many examples of great, change-the-world technologies that fell flat on their face because the company wasnt able to execute, thats almost always a people issue. So when a startup understands this, then the actual exchange of this relationship, all of the things that the company offers employees, becomes much more meaningful because theyre tied to this sense of competitive advantage, this sense of purpose, and this sense of culture. When companies are really thinking about their brand, they should think of this as much internally as externally because you cant have a disconnect. You cant say on the one hand, Were incredibly customer focused, we will always do whats right by the customer and then treat your employees badly, because thats a huge disconnect. Theres a quote from Richard Branson around, dont treat your customers right first, treat your employees right first because then they will treat the customers right. So the idea is that if you have employees who really feel well taken care of, and if they have high levels of cultural buy-in and alignment, then they will pass on that sense. Have you got any examples of companies who have nurtured culture? A terrific example coming out of Silicon Valley is Netflix and I was fortunate enough in 1996 to do an executive search for Netflix, back when it was figuring out how to automate the process of mailing DVDs to people. They were using the technologies of basically assembly lines and micro-processing manufacturing, because a penny here would really affect the margins. So they were figuring out how to industrialize this. Reed Hastings from the very beginning built the organization by looking at what would be the best business model for the internet, and he came up with this way to distribute product DVDs to people. Along the side of that, he also from the very beginning, as part of the mission, developed the culture that would always look to create fanatic customers, who  absolutely loved Netflix. If you go back and look at how they started to do this, it was really intense attention to the customer experience and serving the customer. Before digital media and streaming technology, Reed knew he would be able to take this devoted customer base and make it portable and move it from platform to platform and thats exactly what happened. I dont think in the early days of Netflix he was talking about becoming a production company, or a movie studio, and yet he has done that because he already has an audience, he already has a customer base for it. The company can continue to create new platforms and new ways of experiencing, relating to Netflix because there is this great customer loyalty  and devotion. And that comes down to the fact that the employees of Netflix have incredible cultural alignments, and theres a pretty famous deck talking about how Netflix looked at culture and everyone should look at that because its an interesting blueprint. It doesnt mean you can copy it directly, however there are some very good ideas and good insights into a way forward that many companies can adopt. Its really good stuff and of course a lot of that thinking has led to the organizational work of other major Silicon Valley companies. So certainly the Googles and the Facebooks of the world have taken things to greater or lesser degrees of success. Follow Brian on  Twitter @bevje, and remember to subscribe to the  Employer Branding Podcast.

How to make your CV better in 5 minutes

How to make your CV better in 5 minutes So here’s the 5 easiest ways to improve your CV in 5 minutes! Curriculum Vitae (Photo credit: the Italian voice) When you’re job hunting it can be a struggle sometimes if you’re not getting any responses and you’re finding it hard to understand why. Usually when this happens it’s down to two things â€" either your CV isn’t selling you properly, or your experience isn’t up to scratch. Experience is something I can’t help with unfortunately â€" but I can (and will) help you fix your CV. Most people make 5 common mistakes on their CV â€" which only need take a minute each to amend. So here’s the 5 easiest ways to improve your CV in 5 minutes! Choose a decent font The easiest way to make someone throw your CV to one side is by having a a weird font. People who look through 20 CVs a day â€" want to be able to look through you information without getting a headache. Ariel is a great font as is Calibri or Helvetica. Try and stay clear of Times New Roman as it is one of the most common fonts used on CVs and will probably just blend you in. Don’t go over 2 x A4 pages in length If you CV is over 2 A4 pages â€" something is wrong. You CV should be a summary and an example of what you’ve done and what skills you have â€" it shouldn’t be your life story! If you can, I’d heavily advise you to cut the CV down to 2 pages â€" it makes your CV look cleaner and more concise too. Don’t have a photo of yourself on there Unless you’re a model (or unless the company have specifically stated you must include a photograph), then don’t put one in there. Some employers see the inclusion of photographs as a sign of vanity or unprofessionalism so just keep it out of there â€" it’s not necessary. Photographs also take up valuable room on your CV â€" space which could be used telling them how great you are. Format it well Take a step back from your CV and look at the layout and format of it… does it look well presented, clean and simple? This is what you want. If it looks messy, over-crowded and hard to navigate, then the person reading it will most likely toss it onto the “no” pile. Look at it like you’ve never seen it before, is it visually interesting? Would you want to take the time and read it. Include a great cover letter A cover letter is an instrumental part of any CV and you should always tailor these specifically to the job you’re interest in and applying for. Cover letters should be short, personable and grab the employers attention. Tell a joke, tell a quick story or just tell them what you’re most proud of. Your cover letter is your chance to show your personality and to properly introduce yourself â€" as often, a CV can’t do this properly. Make the most of it and really grab their attention. If they love your cover letter, they’re more likely to read your CV and call you in for an interview.

Networking at Conferences Part 3 - Personal Branding Blog - Stand Out In Your Career

Networking at Conferences â€" Part 3 - Personal Branding Blog - Stand Out In Your Career People have heard me say many times that I tend to avoid networking events. What? A networking expert not getting out face-to-face? Dont I practice what I preach, especially since the subtitle of my book is attract a following in person and online? Of course I do! I think networking in person is a vital component of every networking plan. And despite the growing popularity of online networking, I dont believe face-to-face networking will ever go away. Case in point is the number of social media conferences taking place in the world every year. Even people who network online all the time still want to see each other in person! Live event networking is definitely a part of my strategy, but Im very specific about the events I attend because Im always trying to maximize my time and effort. So Ill network at events where Im speaking, for example. After all, thats a highly targeted audience that is definitely interested in what I have to share. Maximize your time and effort Ill also go to conferences, consolidating time I would have spent at a bunch of small events every month and going to a few large ones over the year instead. This may not be the right strategy for youâ€"Smart Networking is all about choosing the right mix of networking activities for your goals at a specific point in timeâ€"but if you do go to conferences regularly or will be going to one in the near future, I hope youve found this series helpful for getting prepared. Three tips to act on Here are three final tips for putting your plan into action and helping to ensure you make those high-impact connections that could really make a difference in your business or career: Ask organizers for help Conference organizers want you to meet your objectives so you’ll come back next year and hopefully bring some colleagues as well, so don’t be shy about enlisting their help.   It’s a simple two-step process. First, you have to find one of them. One place to look is the registration desk, or, even better, if the conference is big enough, the Speaker’s Lounge, where speakers check in and hang out before and after their talks. You can also see them in the back of the seminar room making sure everything is going smoothly.   Often, they’ll be holding walkie talkies. Second, you have to articulate your request. If there’s a specific person you’d like to meet, say, “I’d love to say hello to Mr. X, would you mind introducing me?” Or, if you’re looking for a specific type of person but don’t have a name, you might say, “I know there are some folks here from ABC Company, what’s the best way to find them?” or “I’m looking for someone in the PR field, is there someone you could introduce me to?” Get out of the seminar room As a speaker at conferences, I should be biased towards encouraging participants to stay in their seats at keynotes and breakout sessions and soak up as much information as possible.   However, as a networker, I know that conversations during breaks and meals and in the hallway can be extremely valuable for building relationships that can help your business. Be sure especially to take advantage of any unique networking opportunities offered at the conference. More and more, organizers are trying to facilitate connections among participants in unique ways, through structured networking events and other creative programs. A conference I attended a few years ago in Washington D.C. offered a dine-around event where participants were divided into small, pre-determined groups (to separate people from similar companies and professions) and set up for dinner at local restaurants.   I shared wine and great food with industry leaders who are still part of my network today. Make time for the follow up To build on those connections you made, block out some time when youre back at the office for following up. Dont just throw the stack of business cards into your drawer, sort through them and pick out the folks you really see a synergy with, or can offer some help to right now, or can connect to someone already in your network. To make the process easier, read my post on Setting up for Success Follow Up, because there are things you can do at the conference itself to make this step much more efficient and effective. Although Woody Allen once said that 80% of success is just showing up, networking successfully at conferences, trade shows, and conventions takes a little more effort. By just showing up, you’ll probably still have a fine time, get useful information, and meet some nice people, but a little focus and upfront prep can make the experience more relevant for your needs, and result in a much bigger payoff for your time and investment. Author: Liz Lynch is founder of the  Center for Networking Excellence and  author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2008).  She writes, speaks and consults to experienced professionals on  how to seamlessly integrate social media and traditional networking to save time and  accelerate results.

11 Ways You Can Use Humor to Help Your Career

11 Ways You Can Use Humor to Help Your Career Who says work has to be all seriousness all the time? Actually, no one really says it, but most of us kind of assume. When asked,  91% of CEOs  say a sense of humor is important for career advancement. Take that as your cue to use any and all of our 11 ways you can use humor to help your career. LIGHTEN UP A JOB INTERVIEW Its entirely possible that you are the 10th or 20th candidate for a job opening an interviewer has seen. By now hes heard all the rote answers people give to Where do you see yourself in five years? Why not toss in a witty remark or joke before giving the real answer? BE THE BUTT OF YOUR JOKES Obviously, making jokes at a coworkers expense will not get you the kind of attention youre after. Also verboten are blonde jokes and a priest walks into a bar jokes, for obvious reasons. The only completely safe person to rib at work is yourself. You can poke fun at your own taste in music or how you always screw up on first dates, just dont make light of your ability to do your job. MAKE YOUR BLOG A MUST-READ Companies and individual businesspeople have caught on to how important social media can be for successful business. Industry-specific blogs and Twitter feeds that are truly funny rope in people who wouldnt normally be interested in what youre talking about, simply because funny is funny. A wider audience means a better chance of a random contact offering you a better job, or simply making a name for yourself that you can bank on later. LIVEN UP A PRESENTATION Unless you work at NASA and your presentation is about the aliens youve found living on Mars, youll need a way to jazz up the lecture and keep people engaged. Humor is the perfect way to do that, and it can also help deflect awkward or hostile questions from your audience. PICK COWORKERS UP A great way to further your career is to show your boss(es) that you can step up and be a leader. You can do this by taking advantage of your sense of humor. Become the guy or gal in the office who sends out the funniest emails or who makes a point of brightening someones mood who is obviously down. FOSTER A HUMOR-FRIENDLY WORK ENVIRONMENT If you are a CEO of a startup or otherwise have a way of influencing the company culture, keeping the business thriving is important for your career. Humor is an excellent means of not just keeping employees, but keeping them happy. Happy people  work harder, the company benefits, and you as the manager have a success to add to your résumé. LAUGH OFF YOUR MISTAKES Goofs. Foibles. Faux pas. Everybody makes mistakes, and sometimes those mistakes are going to happen between the hours of 9 and 5. Instead of stewing over them, consider them an opportunity to prove you have a sense of humor and dont take yourself too seriously. LAUGH WITH OTHERS Staffing firm  Robert Half International  suggests an easy way to help you get ahead at work: just laugh. Laughter puts people at ease and helps you get along with them. People â€" even bosses â€" gravitate towards people who laugh easily and often. MAKE WITTY REFERENCES When youre around your boss, making a clever, humorous allusion at just the right moment is an easy way to stand out and show off your knowledge. Obviously this requires staying up on the news, especially  business  and  economic  news. Keep it classy, but hey, if you know your boss loves  Seinfeld  or  Office Space, drop some quotes in once in a while. BREAK THE ICE WITH POTENTIAL CLIENTS In many industries, everyone you meet is a potential client, which means when you fly on a plane, go to a ball game, go to church, or go pretty much anywhere people sit next to each other, you are sitting next to a potential customer. What better way to advance your career than to bring in their business? Of course, social norms being what they are, you typically cant just ask people out of the blue for their business. Humor is the perfect lubricant to grease the tracks for a smooth introduction, then a conversation, then a date for a business meeting. ROAST YOUR BOSS Getting up on stage in front of a crowd of people and publicly making fun of a superior is a guaranteed way to get fired … unless its all part of the show. Roasts for members of senior management are a common way for companies to honor them. Its also considered an honor to be one of the roasters. The person being roasted will have a sense of humor (or he wouldnt have agreed to it), and its a perfect time for you to display yours.

Create a Resume That Is Suited For Transitioning to a Supervisor Position

Create a Resume That Is Suited For Transitioning to a Supervisor PositionCreating a resume that is suited for transitioning to a supervisor position can be difficult. The goal of any resume is to get you the first interview. However, how do you create a resume that is specifically tailored to getting you the job?There are some crucial factors that must be taken into consideration. The best way to create a well-tailored resume is to follow the steps listed below. Once you have done this, you will be on your way to creating a great resume for transitioning to a supervisor position.Your resume should contain different sections. The resume is designed to show your ability to lead and manage people. First and foremost, your resume must include your job experience, as well as your references. If you have had some experience with the company before, it will be easier to highlight the skills you possess.Next, you should think about the style of communication you use with other employees. Som e managers are highly communicative, while others are not. It is important to be able to convey your personality in your work environment, as well as communicate your personality through your work emails. In order to transition from worker to supervisor, you must communicate clearly and be positive in your style.In addition to the manager and employee sections, your resume should also contain sections geared towards transitioning to a supervisor position. This section will include your accomplishments in the past, and examples of times you were a positive influence in the workplace. You should be sure to list these accomplishments in the proper order. List all of the accomplishments that were more recent, and list all of the accomplishments that were older than six months.Finally, the transition section should include an interview summary. In this section, you should be honest about why you are applying for the supervisor position. To make this section more attractive, write the int erviewer a letter or email explaining why you want the position. In addition, make sure you include your strengths in this section.After the transition section, you should be sure to provide a cover letter. In this section, you should use examples of some of the projects you have worked on and describe the unique skills you possess. You should also use examples of some of the tasks you have done in the past and describe your unique ability to perform these tasks.Finally, in your cover letter, you should be certain to list your application and resume. You should also include the references listed on your application. By following these steps, you will be able to create a well-crafted resume that is perfect for transitioning to a supervisor position.

Its All About the Connection - Kathy Caprino

Its All About the Connection Well, I’m on Day #4 of my 30-Day Twitter Experiment, and it’s been quite enlightening and surprising so far â€" and tiring!   More than I imagined.  Here’s what I’m learning:  1) It’s all about the connection.   What do people want more than anything in life?   To be valued, liked, appreciated, understood, recognized for who they really are, and to not feel alone.   Welcome to Twitter.   It’s all about real connection â€" conversing, supporting, laughing â€" being real.  2) Drop the façade â€" there’s no time to keep it up.   On Twitter, if you want to build community and create true connection, there’s no time to keep up your well-crafted façade that hides who you really are.  No time to “protect your reputation.” If you’re conversing continually, you just can’t be watching every word that comes out, and filtering it for how you want to sound.   You’ve just got to be yourself and use the authentic voice you have.   (BTW, I’ve got to write a post on this issueâ€" the public vs. the private persona, your reputation vs. who you really are…more on that soon).  3) If you’re a narcissist, you won’t like Twitter.   If all you want to do is talk about yourself and your business and services, you won’t have much fun because no one will follow you or care about connecting with you, in the long-run.   (Also another post â€" and book â€" needs to be written about the intensely negative impact of working or living with those who suffer from the narcissistic personality disorder, and how to manage it)!  4) People are awesome â€" or at least, many thousands are.   So many of us have been burned in our lives by snarky, jealous, dishonest, back-stabbing, insecure, angry people who’ve hurt us.   But through social media, you expand your horizons beyond your imagination and beyond your tight world, which allows you get out of your circle (which can sometimes disappoint), and meet amazing new folks around the world who want to help and share.  5) It’s addictive, learning new things.   This experiment is teaching me so many new things that I’m slightly addicted to the whole experience.   The new ideas are flowing in the middle of the night, while Im in a client meeting, driving my kids to soccer and band, while I’m watching “Glee,” eating dinner…   Clearly, it’s fun to step up to a new challenge.  6) Life takes time.   Nothing is created overnight â€" there’s no magic bullet for moving forward.   It’s all in the doing, doing, doing, then learning from the doing.   Have you noticed that moving something from the metaphysical realm â€" the realm of pure, light energy, the realm of ideas â€" to the realm of the physical, is HARD?   Well, it is. The energy is dense here on the physical plane.   The more you’re prepared for that, the better.    I hope you’ll be inspired to do your own 30-Day Twitter experiment, and follow mine at @kathycaprino.com.   Let me know if you do, and I’ll follow you and do my best to connect/comment along the way.  I promise you â€" in the process, you’ll peel back some layers about yourself and be deeply surprised at what you find.

Job Hunting Stay Curious to Ensure Success! - Jane Jackson Career

Job Hunting Stay Curious to Ensure Success! - Jane Jackson Career A Successful Job Search Needs a Curious MindRead the original article in UKs leading careers blog here:  http://www.learnist.org/successful-job-search/Why do so many people find the process so daunting and exhausting when looking for a job?Over the past 18 years, I’ve supported my clients to create the career of their dreams. Together we’ve identified their personal and career  values. Weve analysed what the next step in their career could look like. We’ve discussed resume writing, cover letters, interview techniques and job search strategies. There are many steps you can take to market yourself effectively, however, there is nothing more invigorating and positively motivating in this process than maintaining a curious mind.What happens when you don’t have a curious mind? You assume that you know it all. Are any of the following phrases familiar to you? ‘It’s been done before.’ ‘There is nothing out there for me.’ ‘I’m not willing to give that a try as it won’ t work.’ ‘I don’t want to talk to that person as he/she won’t be able to offer me anything.’ Those are the comments from one with a closed mind. Negativity breeds easily with this mindset and makes the job search process that much harder.Just as an experiment, whatever stage you’re at in your career or job search, use the words, ‘How’ ‘Who’ and ‘What’ when approaching each stage of your career management or job search process. Think like a detective, be curious enough to gather new information and you may be pleasantly surprised at what you uncover. When you are curious, your focus improves. If you focus you will be more effective. Here are 5 questions to curiously consider:1. How can I conduct an effective job search? What do I need to do?A number of my clients find the process of job hunting challenging and at times can put a dent in their ego. You can’t control the process however you can control your reaction at each step of the way. If a series of inte rviews leads to nowhere, keep a curious mindset and ask yourself, ‘What did I learn from this experience? What can I do differently to get a different outcome?’What is your approach to networking and do you enjoy the process? If not, take a different approach.Ask yourself, ‘I wonder whom I’ll meet at the next meeting, networking opportunity or social event? What can I learn about each person I meet?’Rather than focusing on networking to find a job for yourself, focus on networking to learn something new. You may uncover something fascinating about the next person you meet or, through your curiosity to learn more about the other person, you may uncover a potential job lead. If nothing else you may gain a new friend!2. How does my behaviour affect my job search? What will make me more effective and more productive?In the same way you can control your reactions to events, you can also control your behaviour for a more effective job search. Once you identify the strategies you need to take (networking, target marketing, working with recruitment agents, using the online job boards) decide how many hours per day you will focus on each strategy.Ask yourself, ‘What and how much can I get done in 30 minutes or in 60 minutes?’Set a timer and see how many phone calls you can make to reconnect with those in your industry and how many appointments you can set. Or see how many recruiters you can reach for a discussion or how many tailored job applications can you make. Or, perhaps, how much information you can gather on a specific target company.See how much gets done before the timer goes off. Then give yourself a break and set the timer again. You can control your productivity and it will be a lot more fun if you are curious to see how much you can get done during each set timeframe.3. How can I make my cover letters for job applications more effective?When I was in recruitment I was amazed at the number of candidates who would send in generic cover letters. My immediate impression was that those candidates were lazy, didn’t really care about the role and consequently not the ideal candidate for the job. Screeners are looking for candidates who are impressive in their resumes and also in their written communication. The cover letter is the opportunity to demonstrate effective written communication.Ask yourself, ‘How can I make my cover letter stand out?’In today’s economic climate, it’s an employers market and you face a lot of competition. One way for recruiters to screen in potentially suitable candidates quickly is to see if their cover letter states the position the application relates to and their specific skill sets that relate to the role. Generic covers letters don’t. They are generic and therefore a waste of time to read.What do you need to do to personalize your cover letters? How effective can you make each and every one of your letters.4. How can I make sure my resume is read and is impressive to my target audie nce?What is your target audience seeking? Tailor your resume to fit those requirements if you have the relevant skill sets. There is no point stating what a ‘hard worker’ you are in your resume. The employer wants to know if you are qualified to perform a specific role, have the relevant experience and personal traits to enable you to get the results they require.Ask yourself, ‘How can I make my resume stand out?’If the reader has to scour your current resume page by page to find the relevant information, think how can you make the right skills, experience and qualifications stand out immediately? Analyse the job description for clues as to which key words will pop out at the reader.5. What do I need to do to prepare for the interview process?The major fatal flaw for most candidates when interviewing is lack of preparation. Given that most candidates are provided with a certain amount of time before the interview, lack of preparation is unforgiveable and indicates a lack of interest in the role.Ask yourself, ‘What are the skills I need to highlight during the interview to demonstrate my competence in this area? What are my key relevant strengths that will impress the interviewer? What examples do I have to demonstrate my capabilities and results orientation?’Think about what you can do and what examples you can give to prove your efficacy and professionalism. Analyse your experience and behaviour, practice verbalizing your responses. Gain feedback from a trusted friend, preferably one who knows the way you work and act upon areas that need improvement. How can you present your most competent, capable and professional image?By having an open, curious mind at all stages of the job search process you will find you maintain momentum and continually learn. Use what you learn. If things don’t seem to be working, analyse what does work and what doesn’t then brainstorm with your support group or with a career coach to uncover new ways to approach your marketing efforts.For help in your job search, book an exploratory chat with me or join The Careers Academy Online Membership Ill support you to create the job of your dreams!